Pengfei at the 2024 China Brand Forum: Zero-Carbon Energy, Technological Innovation, Integrity, and Responsibility

Release Date:

2024-12-02

On November 28, the 2024 China Brand Forum, themed “Developing New‑Type Productive Forces and Advancing the Building of a Strong Brand Nation,” was held in Beijing. Peng Qinghua, Vice Chairman of the Standing Committee of the National People’s Congress; Hu Kaihong, Member of the Party Leadership Group of the Publicity Department of the CPC Central Committee and Full‑Time Deputy Director of the Office for Spiritual Civilization Construction under the CPC Central Committee; Yu Shaoliang, President of People’s Daily; leaders from ministries and commissions including the State-owned Assets Supervision and Administration Commission of the State Council, the Ministry of Science and Technology, the Ministry of Industry and Information Technology, and the Ministry of Agriculture and Rural Affairs; He Biao, Deputy Secretary of the Party Leadership Group and General Manager of China Mobile Communications Group Co., Ltd.; Zhang Xiaolun, Secretary of the Party Committee and Chairman of China National Machinery Industry Corporation; Ma Chongxian, Secretary of the Party Leadership Group and Chairman of Aviation Industry Corporation of China; Liu Hualong, Secretary of the Party Committee and Chairman of China Poly Group Corporation; Zhang Deqin, Secretary of the Party Committee and Chairman of Kweichow Moutai Distillery (Group) Co., Ltd.; and Zheng Peng, Secretary of the Party Committee, Chairman of the Board, and President of Pengfei Group, among other corporate representatives, gathered to engage in extensive discussions on new‑type productive forces, brand development, and pathways for brand innovation.

Vice Chairman Peng Qinghua emphasized that we must closely follow General Secretary Xi Jinping’s important instructions on building a country strong in branding, continuously develop new‑type productive forces, thoroughly implement the strategy of building a nation strong in quality, innovatively launch initiatives to foster Chinese brands, and proactively create a favorable environment for brand development, thereby contributing the power of branding to advancing Chinese‑style modernization.

Zheng Peng delivered a keynote address titled “Vigorously Advancing Brand Building to Create a World-Class Enterprise,” sharing the pathways and practical approaches of Pengfei’s brand‑building efforts across dimensions such as zero‑carbon energy, technological innovation, integrity, and corporate responsibility.

Zheng Peng stated that Pengfei has consistently regarded its brand as a key competitive advantage and a major driver of corporate growth. Grounded in traditional energy, the company has pioneered the integration of digital and intelligent technologies to revitalize its time-honored brand, while leveraging its industrial foundation to proactively develop the hydrogen‑energy sector and forge a new brand identity. With the vision of “becoming a globally leading smart clean‑energy enterprise,” Pengfei is steadily advancing toward innovation, guided by a commitment to quality and long-term excellence.

Zero-Carbon Energy

From a coal‑centric foundation to the full‑chain development of hydrogen energy, Pengfei has evolved into a digital, intelligent, circular, and green enterprise integrating coal, coke, chemical processing, power generation, hydrogen energy, as well as smart logistics, real estate, and cultural‑tourism sectors. Its Changxin Coal Mine has been recognized as a benchmark demonstration mine for intelligent operations and has attained the highest national Level 3A certification for the integration of informatization and industrialization. Meanwhile, Pengfei’s coking plant and its methanol‑to‑hydrogen heat‑source facility have both been designated “Green Factories” by the Ministry of Industry and Information Technology, making Pengfei one of the few companies nationwide to operate two such facilities.

Technological innovation

The company has established strategic partnerships with renowned universities and leading enterprises, setting up a joint laboratory for fuel cell vehicle manufacturing technology and the Shanxi Provincial Key Laboratory for Advanced Carbon-Based Electrode Materials. It has also built a demonstration base for the commercialization of hydrogen energy technologies in Shanxi Province and a pilot‑scale test platform for core technologies across the province’s entire hydrogen energy industrial chain, while undertaking research projects such as the R&D and production of Type IV hydrogen storage cylinders. The company has been recognized as a “Shanxi Province Demonstration Enterprise for the Integration of Informatization and Industrialization,” the first enterprise in Shanxi to obtain DCMM certification, a “chain leader” enterprise in Shanxi’s hydrogen energy industrial chain, and the chair unit of the Shanxi Hydrogen Energy Industry Alliance.

Integrity and Responsibility

Guided by the corporate mission of “creating happiness for those who are committed to the Pengfei cause,” the company actively embraces ESG principles, ensuring that brand building and social responsibility reinforce and complement each other. It is planning and constructing the Pengwan Hydrogen Port Hydrogen Energy Industrial Park—the largest of its kind globally, with the most comprehensive industrial chain and the most advanced technological pathways—while striving to establish a modern hydrogen‑energy ecosystem integrating production, storage, transportation, refueling, application, research, and equipment manufacturing. Hydrogen‑powered heavy trucks, buses, coaches, minibuses, loaders, and hydrogen‑electric shared bicycles have been successively put into operation. The company is also working to build a zero‑carbon hydrogen corridor spanning Shanxi, Hebei, Tianjin, Beijing, Inner Mongolia, Shaanxi, Gansu, Ningxia, and Xinjiang, aiming to realize a new paradigm of hydrogen‑energy‑driven productivity: a nationwide network of hydrogen‑energy infrastructure, with tens of thousands of hydrogen refueling stations, millions of hydrogen‑powered vehicles, and a multi‑million‑ton hydrogen supply base.

Zheng Peng stated that he looks forward to working together with friends from all sectors of society to accelerate the development of a new, high‑quality productive force in the hydrogen energy sector through the integration of research, finance, industry, and the media, thereby jointly driving China’s manufacturing toward “Made in China” innovation, its rapid growth toward “China Quality,” and its products toward “China Brands.”

At the forum, Pengfei Group was honored with the “China Brand Building Case” award from People’s Daily, and its brand was showcased across multiple platforms of the newspaper, leveraging the power of the brand to drive the company’s modernization.