On August 23, the third session of the first members’ congress and the 2024 Shanxi Province Brand Value Evaluation Information Release Conference, hosted by the Shanxi Provincial Association for Promoting the Standardization of Trademarks and Brands (hereinafter referred to as the Provincial Association), were solemnly held in Taiyuan, the provincial capital.
Xue Yanzhong, Honorary President of the Provincial Quality Promotion Association, along with advisors Yang Zhiming, Hu Suping, Li Zhengwen, Jiang Xinwen, Wang Zhengxi, and other leaders, attended the event. Nearly 300 participants—including all members of the Association, invited guests, representatives from relevant government departments, and media reporters—gathered to witness the Association’s remarkable achievements over the past five years and its ambitious vision for future development.
The conference officially released the list of the third batch of brand value assessments for Shanxi Province, with 27 enterprises standing out. Pengfei Group made the list, scoring a brand strength of 820 and a brand value of RMB 541,149.8 million.
In his address, Sun Yuejin, President of the Provincial Brand Promotion Association, stated that the Association will continue to uphold the Five Development Concepts, placing brand building at its core, underpinned by standardization, and guided by member‑centric service, thereby comprehensively advancing the high‑quality development of Shanxi’s branding and standardization initiatives. He also called on enterprises and industry associations across the province to actively engage in brand‑building efforts, pooling their wisdom and resources to help forge a brand system with distinct Shanxi characteristics. Furthermore, the Association will strengthen communication, collaboration, and cooperation across all sectors of society, fostering an innovative brand‑building framework characterized by deep integration among government, industry, academia, research institutions, and end users. At the same time, it will continue to deepen its work on brand‑value assessment, refining the evaluation system and enhancing its quality, thus providing robust support for corporate brand development.
It is reported that brand‑value assessment serves as a comprehensive metric for gauging a company’s competitiveness and market influence; the higher the brand‑strength score, the more firmly established the brand’s position in the market and the stronger its competitive edge. The list, based on a rigorous evaluation framework, impartially and objectively highlights the value of Shanxi‑based brands, thereby enhancing their market competitiveness.
For a long time, Pengfei has placed great emphasis on building its corporate brand value as it pursues a zero‑carbon, green transformation and advances digital and intelligent development. On April 27, 2023, during the inaugural “Shanxi Boutique” selection, Pengfei Metallurgical Coke was awarded the “Shanxi Boutique” certification. Meanwhile, as the leading enterprise of Shanxi Province’s hydrogen energy industrial chain and the chair unit of the Shanxi Hydrogen Energy Industry Alliance, Pengfei has been closely aligned with five key areas—shaping a green, low‑carbon, high‑quality development framework; accelerating the green and low‑carbon transformation of the industrial structure; steadily advancing the green and low‑carbon transition of the energy sector; promoting a green transformation of transportation; and driving a green transformation in urban and rural development—to actively cultivate new, high‑quality productivity in the hydrogen energy field. Leveraging a demonstration effect of “one enterprise leads one chain, one chain forms an entire cluster,” Pengfei has helped establish a nascent “one core, two wings” development pattern for hydrogen energy in Shanxi, Lüliang, and Xiaoyi, while also forging the Pengfei hydrogen energy brand—the largest globally in scale, with the most comprehensive industrial chain and cutting‑edge process technologies and equipment—thus setting a benchmark for brand building across the entire hydrogen energy value chain.
