Blessings Arrive at the Festive Season: Celebrate Little New Year with Good Fortune—Bring Home the Benefits!
Release Date:
2021-02-04
Good fortune, joy, and blessings arrive—Pengfei’s special offers are here!
Xiaonian is a traditional Han Chinese festival, also known as the Kitchen God Festival, the Kitchen God Worship Day, or the灶王节. It is regarded as the beginning of the New Year celebrations. But how much do you really know about its origins? Let’s find out together!
Legend has it that the Kitchen God was once a commoner named Zhang Sheng. After marrying, he spent his days in drunken revelry, squandering his entire fortune until he was reduced to begging in the streets. One day, while begging, he stumbled upon the home of his former wife, Guo Dingxiang. Overwhelmed with shame, he plunged beneath the kitchen stove and burned himself to death. When the Jade Emperor learned of this, he judged that Zhang Sheng had still retained some measure of repentance and had not completely fallen into depravity. Since he had died beneath the stove, the Emperor appointed him Kitchen God, tasking him with reporting to Heaven on the household’s affairs each year on the 23rd and 24th days of the twelfth lunar month, before returning to his post under the stove on New Year’s Eve. The people came to regard the Kitchen God with great reverence, for he was said to ascend to Heaven to give an account of the family’s conduct over the past year. Thus, among the Han Chinese, the custom of offering sacrifices to the Kitchen God on the 23rd and 24th days of the twelfth lunar month—known as “Little New Year”—came into being, as a way to pray for peace and prosperity in the coming year.
On the twenty-third day of the twelfth lunar month, once Little New Year is over, it’s already the New Year!
New Year benefits are, of course, a must. These days, Pengfei Group is also handing out employee perks—let’s take a look together. With blessings, joy, and good fortune arriving, Pengfei’s welfare is here to celebrate! 。 In ancient times, a thousand miles were traveled to deliver a goose feather; today, a soaring roc carries noodles and oil.
A Spring Festival benefit embodies heartfelt wishes and conveys Pengfei Group’s deep care for its employees. Upholding a “family‑first” culture, Pengfei Group tirelessly builds a warm, supportive platform that fosters both personal growth and professional development. We hope every employee will carry this spirit into their work, advancing hand in hand with the Group as it moves forward, striving together to create an even brighter future.
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